BRANDING + DIGITAL MARKETING
Fueled by creativity, innovation + collaboration.
We craft captivating brands, unlocking your potential with our holistic strategies, design, marketing + technology.
Read about our new collaboration with Juniper Rag and Mechanics Hall, Worcester
An innovative, research-driven design + marketing team.
Atelier is a women-owned branding and marketing agency with a diverse range of expertise focused on startups and small to medium-sized businesses. We also work with artists, galleries and cultural organizations. We work with clients locally as we are hyper connected at home and worldwide. Our experienced and highly tenured team has a network of strategic thinkers, architects, designers, and artists, and we are supported by experts in building startups and global market behaviors.
We specialize in providing comprehensive solutions grounded in a deep appreciation for design, travel, fashion, art, culture, real estate and tech while being sustainable and working with like-minded clients.
We believe in transparent, collaborative relationships and provide award-winning design aesthetic with strategic and innovative marketing ideas to launch, market and bring new campaigns—and companies to life.
We are also the co-founders of Juniper Rag.
Payal Thiffault and Michelle May believe that creatives are the center of our economy and arts and culture advocacy was a goal. Elevating emerging and mid-level artists all over the world, we have build a thriving community, supporting thousands of artists and creative businesses around the world.
OUR INDUSTRIES
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HEALTH + WELLNESS
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FOOD + BEVERAGE
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TRAVEL + TOURISM
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REAL ESTATE
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LUXURY BRANDS
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TECH
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UTILITIES
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CYBERSECURITY
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AUDIO VISUAL
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RETAIL
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NON-PROFITS
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CREATIVE
Capture attention, build brand awareness + inspire action
You have 3-5 seconds to captivate a viewer. Optimize that sliver of time.
INDUSTRY SPECIALIZATIONS
Crafted designs + creative strategies
Memorable logos and a brand story that emulates your value and your customer’s needs. Variables we account for are trends, the market and human behavior, driven by emotional reactions, social changes, attitudes and values. We identify how your business values fit into the landscape, elevate your brand, and communicate to your audience in an unforgettable way. Decades of design, marketing and user experiences inform us — logo design, brand stories, websites to structured digital marketing campaigns and experiential events.
Curated social media + clean, easy to navigate websites
We have designed for award-winning luxury brands and were early adopters of social long before it was a thing. We understand the power of building a community, curating your images, creating great calls to action, creating a visually and aesthetically relevant story, no matter what industry.
Compelling marketing campaigns that perform, nurture + generate leads
Human-centered campaigns resonate. Placing them on the right platform to attract your audience drives leads —and maybe a fan or two that just loves your marketing.
Connected extension of your company
We are connectors that invest in our clients far beyond our projects, completely invested in your success. Beyond products, features and benefits, we help bring the buyer’s vision of your brand to life. We pay attention to your client’s vision of you and make that a reality.
25+ years of experience elevating brands.
Your products and goals inspire us. Our ability to think creatively with decades of industry knowledge sets us apart. We dig deep—listening to your needs, researching your industry, the competition, asking the hard questions, and educating ourselves to set you apart from your competition.
If you don’t know where to begin, we can help you figure that out.
DESIGN
BRANDING
WEBSITES
SOCIAL MEDIA
MARKETING
PRESENTATION DECKS
ADVERTISTING
EVENTS
“I contracted with Michelle and Payal of Atelier ID Global to handle identity and branding matters for the Worcester Public Market project when we were first developing our concept. They proved to be extremely helpful all along our path from initial strategic thinking to logo and website design. They were insightful in conception and efficient with their time, and their good work has served us well. In addition, they have proven themselves to be long-term fans of our project, which has benefited us in myriad and diverse ways. I recommend them without hesitation.”
- Allen Fletcher, Worcester Public Market | Kelley Square Lofts | The Market Pantry
image: josh wingell
Schedule a free consultation.
Defining Values
Atelier focuses on startups and small to medium-sized businesses as well as cultural organizations and contemporary artists.. We love working with locally-owned boot-strapping business to help launch them, as well as assisting established businesses with fresh perspectives and strategies.
We get to the good stuff by researching your business discovering your values and we apply our proven method—that helps increase leads, build your brand and gives your team an edge. Knowing your audience, understanding their needs and prioritizing what your clients and customers value most are the first steps to creating quality content that will attract them and keep your organization top of mind.
We know how to connect brands with their target audiences and see possibilities. From branded public art experiences that have to capture a global audience to driving targeted leads to important webinars and conferences in the cybersecurity industry—we know how to create and promote your content with organic and paid placements where your audience hangs out.
We think like your clients, understand your value and deliver so you hit your goals—a seamless extension of your team.
Building Brand Equity
Your products and your goals empower us. Our ability to think creatively sets us apart. We listen to our client’s needs, research their industry, research their competition, ask the tough questions, and educate ourselves to do the best work possible.
We find your audiences key motivators
We research your competition
Our mission is to craft exceptional brands, tap into why your company is powerful, define your values and elevate the importance of your business with compelling marketing campaigns across all channels. Whether its a compelling website, a pitch deck for millions of dollars in funding or a sales deck to catch the big fish or conquer the big waves, we are always building your brand to attract customers with proven strategies.
Amplifying Startups
YOUR CUSTOMERS NEED YOU. WE HELP THEM SEE WHY.
Atelier establishes and cultivates your brand reputation, building equity and trust, nurturing leads and increasing conversions.
Implementing structure to focus on business-critical goals up front
Researching to distinguish your target audiences
Clear, compelling messaging
Building a content marketing strategy to generate leads, across all channels
Unleashing your story can magnetize your messaging. When all your hard work is ready for others to see, we make you look the best you can be by amplifying the core reasons you are in this.
WEB3
We can develop and launch your brand, reach and engage your audience, and build a vibrant community. Interested in Web3 development and blockchain? We can also help you get there.
Clients
Building Community
Over the course of two years, we developed brands and websites for their four separate businesses on this block: Worcester Public Market, The Market Pantry, Kelley Square Lofts and Bedlam Book Cafe in the heart of The Canal District in Worcester, MA.
Positioned next to Polar Park, a $160M Red Sox farm team stadium in one of the most walkable areas, The Canal District. The area has become a destination for locals and tourism in the city. With 13 colleges, it gives young people a place to become a part of the fabric of the city. Culinary offerings from all over the world, reflect the diverse community of the city.
These businesses are some of the core assets of the city.
Impacting Women’s Health
We help you reach customers now matter how difficult it seems to be. Atelier establishes and cultivates your brand reputation, building equity.
We enable clients to reach women in most remote areas of Africa and India, and work around many issues creating roadblocks to cell service and access. Social media on regular platforms may not work in some geographic regions. We figure it out.
Let’s work together
Interested in working together?
We can't wait to hear from you.