Our Co-Founders

We thrive on connecting, empowering our partners, creating powerful collaborative relationships, and building an exceptional vision for our clients.

We are a boutique firm with hustle and agility, punctual, accountable and deliver high-level products. Our clients return and rely on our organization, transparency and quality. A bonus, we tend to evangelize businesses that do great work. We believe your network is everything.

Payal Thiffault, Co-Founder (right)

Payal Thiffault is a visual artist and co-founder of Atelier ID Global and Juniper Rag magazine based in Massachusetts. Payal graduated from Clark University with a Bachelor’s degree in Studio Art and Economics. She has always been drawn to both - the creative and business side of design. In her early career, Payal was a design director who developed and led product lines for one of the country’s top fine stationery and luxury goods businesses, while growing strategic partnerships with leading retail and fashion brands in the country. In Payal’s personal work as an artist, she celebrates nature, personal growth and emotions through watercolor and mixed media. Over the last year, she has shown in galleries in Newton, Boston & Worcester.

Michelle May, Co-Founder

Michelle May is a visual artist and co-founder of Atelier ID Global and Juniper Rag and founder of Cirque du Noir. She brings more than 20 years of experience in design, creative development, growth marketing, event production, strategic partnerships and many collaborative projects.

With an award-winning career spanning more than two decades of professional experience our expertise encompasses industries like cybersecurity, energy, education, real estate, agriculture, tourism, restaurant and healthcare campaigns, as well as an aggressive commitment to the arts and community. Michelle’s creative work has been recognized by magazine and on television, like The Today Show, BRIDES Live Weddings, BRIDES Magazine, Martha Stewart Magazine, The Knot and featured on many industry blogs.