Our Co-Founders
We thrive on connecting with others, empowering our partners, creating powerful collaborative relationships, and building an exceptional vision for our clients.
We are a boutique firm with hustle and agility, punctual, accountable and deliver high-level products. Our clients return and rely on our organization, transparency and quality. A bonus, we tend to evangelize businesses that do great work. We believe your network is everything.
Payal Thiffault, Co-Founder (right)
Payal Thiffault is a visual artist and co-founder of Atelier ID Global and Juniper Rag magazine based in Massachusetts. Payal graduated from Clark University with a Bachelor’s degree in Studio Art and Economics. She has always been drawn to both - the creative and business side of design. In her early career, Payal was a design director who developed and led product lines for one of the country’s top fine stationery and luxury goods businesses, while growing strategic partnerships with leading retail and fashion brands in the country. In Payal’s personal work as an artist, she celebrates nature, personal growth and emotions through watercolor and mixed media. Over the last year, she has shown in galleries in Newton, Boston & Worcester.
Michelle May, Co-Founder
Michelle May is a visual artist and co-founder of Atelier ID Global and Juniper Rag and founder of Cirque du Noir. She brings more than 20 years of experience in design, creative development, growth marketing, event production, strategic partnerships and many collaborative projects.
With an award-winning career spanning more than two decades of professional experience our expertise encompasses industries like cybersecurity, energy, education, real estate, agriculture, tourism, restaurant and healthcare campaigns, as well as an aggressive commitment to the arts and community. Michelle’s creative work has been recognized by magazine and on television, like The Today Show, BRIDES Live Weddings, BRIDES Magazine, Martha Stewart Magazine, The Knot and featured on many industry blogs.
Key Competencies
Manages Complex Situations and Visualizes the Big Picture
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Looks at complex issues from multiple angles; explores issues to uncover underlying issues and root causes; sees the main consequences and implications of different options.
Balances Key Stakeholders
Anticipates and balances the needs of multiple stakeholders. Ensures that own efforts meet the needs and requirements of internal and external stakeholders. Works to identify all relevant issues and satisfy the interests of multiple stakeholders during the decision-making process.
Cultivates Innovation in Every Step
Creates new and better ways for the organization to be successful. Offers creative ideas, finds unique connections between previously unrelated elements. Actively encourages and supports others' creativity; builds upon and strengthens new solutions in a positive and collaborative manner.
Plans and Aligns with Efficiency
Plans and prioritizes work to meet commitments aligned with organizational goals. Stays focused on plans and improvises in response to changes, including risks and contingencies. Aligns own team's work with other workgroups'. Looks ahead to determine and obtain needed resources to complete plans.
Drives Results to Success
Consistently achieves results, even under tough circumstances. Regularly pushes self to achieve outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.
Interpersonal Relationship Builder
Relates openly and comfortably with diverse groups of people. Takes time to build rapport in meetings; speaks about common interests and priorities; shows tact and sensitivity in difficult interpersonal situations. Maintains productive relationships with a wide variety of people and from a range of backgrounds.
Listens and Communicates Effectively
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Disseminates knowledge, insights, and updates in a polished, precise, and compelling manner. Demonstrates a deep interest in others' comments. Creates rich documents and reports.
Situational Adaptability as Developments Occur
Adapts approach and demeanor in real time to match the shifting demands of different situations. Takes steps to adapt to changing needs, conditions, priorities, or opportunities. Understands the cues that suggest a change in approach is needed; adopts new behaviors accordingly.