We were tasked with branding for The Market Pantry. The brief was to make it identifiable and easy to see and to use a bit a whimsy. The Market Pantry is a section of Worcester Public Market, specializing in locally sourced and handmade food related items. The two logos had to be different but relate to each other in taste and timelessness. Adding the bit of cheese was our way of adding just a touch of fun to make it memorable.

The Market Pantry quickly evolved into a go-to place for vegetarian and vegan specialties as well as excellent marinades, dressings and hot sauces. The selections are curated and focus in placed on local and regional, sustainable vendors. Every vendor’s story is wonderful, so if you visit, be sure to ask where the locally forged knives, locally roasted coffees, sauces, cutting boards, healthy packaged foods, cheeses and, well, where everything comes from because they are all consciously chosen. The accolades for The Market Pantry’s curation are many and the growth has been featured by local news outlets. There are some really fun and different items in the shop, including canvas shopping totes, so have a visit and fill one up—a gift basket heaven, although you will want to keep it all.